Adobe Target: From Testing to Personalization—A Journey to Greater Digital Maturity
Learn how to enhance your digital maturity with Adobe Target in this comprehensive session. From starting with repeatable A/B testing to leveraging audience targeting and advanced machine-learning personalization, this event provides actionable insights and live demonstrations to help you maximize your Adobe Target investment.
What you will learn
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The three progressive stages of digital maturity with Adobe Target:
- Stage 1: Building a repeatable A/B testing practice.
- Stage 2: Personalizing for defined audience segments.
- Stage 3: Leveraging machine learning and automation with Auto Target.
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Practical frameworks for identifying and prioritizing testing opportunities.
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How to interpret test results and apply learnings to specific audience segments.
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The setup and benefits of Auto Target for real-time, machine-learning-driven personalization.
Target audience
This session is ideal for:
- Practitioners, marketers, and digital teams who have implemented Adobe Target.
- Teams looking to increase adoption and drive more value from Adobe Target.
- Beginners and intermediate users aiming to enhance their digital personalization strategies.
Agenda
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Welcome and introduction to Adobe Target.
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Overview of the three stages of digital maturity:
- Stage 1: A/B testing fundamentals.
- Stage 2: Audience-targeted personalization.
- Stage 3: Machine learning with Auto Target.
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Live demonstrations:
- Setting up an Experience Targeting (XT) activity.
- Activating an Auto Target activity.
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Closing resources and next steps:
- Guidance on using Experience League for further learning.
- Q&A session with Adobe experts.
Join us to explore actionable strategies that will empower your team to create better digital experiences and achieve greater ROI from Adobe Target.
At a glance
Product: Target
Series: Adobe Customer Success Webinars
Role: Admin,Leader,User