Experience Makers Spotlight

Building Trusted Foundations for Customer Journey Analytics

Join Disha Gupta and Josh Stephens for a practical deep dive into building scalable, trusted reporting in Adobe Customer Journey Analytics. Many organizations struggle with inconsistent metrics, identity stitching challenges, and complex data views that reduce confidence in reporting and slow decision making.

In this session, attendees will learn how foundational Adobe Experience Platform decisions, including schemas, datasets, identities, and connections, directly impact reporting quality and governance within Customer Journey Analytics. The session will also explore how effective data view management and derived fields can simplify analysis, improve usability, and unlock new business insights.

Through real world implementation lessons and best practices, Disha and Josh will share practical approaches for troubleshooting reporting discrepancies, validating data before it reaches stakeholders, and building scalable frameworks that support long term business trust in analytics.

Attendees will leave with actionable strategies to improve reporting consistency, governance, and insight generation across their Customer Journey Analytics ecosystem