Data in Motion - Scalable Analytics Workflows for Insight-Driven Teams
Join Adobe Champion Ioana Maftei, Senior Analytics Manager at IBM, as she shares how to build scalable, governed analytics workflows that make the content supply chain measurable. Learn how to deliver the right insights to the right people at the right time, enable cross-team collaboration, and tailor Analysis Workspace projects to fit different roles and needs.
Mapping Roles to Analytics Stages
Analytics Stage
Key Roles Involved
Responsibilities
Technical Planning
Architect, Tagging Specialist, Product Owner, Marketing Lead
Translate business needs, plan data capture
Tagging & Implementation
Developer, Tagging Specialist
Implement and deploy tracking
Validation
Web Analyst, Developer
Ensure data accuracy and consistency
Analysis & Curation
Product Owner, Marketing Analyst, Web Analyst
Build tailored reports, curate insights
Collaboration & Activation
All Stakeholders
Share, activate, and act on insights
Overcoming Analytics Challenges
- Bridging Silos Align technical and business teams early to ensure shared understanding and buy-in.
- Data Validation Expect minor discrepancies between systems; set clear definitions and educate stakeholders on acceptable deltas.
- Driving Adoption Use live demos and role-specific dashboards to build confidence and demonstrate value.
- Transparency Proactively communicate data issues and context to maintain trust, especially with leadership.
Addressing these challenges ensures analytics drive real business impact and foster a data-driven culture.
At a glance
Product: Analytics
Series: The Skill Exchange
Role: User