Get the most out of your media investments with Adobe’s Real-Time CDP Collaboration
Learn how you can maximize your Connected TV (CTV) ad spend in today’s competitive landscape. Join Giuseppe Cagliostro, a current Collaboration user, as he discusses how Real-Time CDP Collaboration empowers your advertising team to seamlessly leverage your first-party data across multiple publishers, to quickly discover, activate, and measure relevant audiences at scale.
Explore how to strategically transform campaign objectives into highly qualified, engaged customers to power brand performance. Giuseppe will share his learnings along with tips and tricks related to:
- How to execute audience overlaps with premium publishers like NBCUniversal, Roku, and Warner Brothers Discovery to plan better campaigns
- How to activate and suppress the right audiences using tools like look-alike modelling ensuring relevancy of your brand and messaging
- How to measure individual and overlapping campaign KPIs to maximize impact
All Real-Time CDP Prime and Ultimate customers have built-in access to Collaboration now! Attend this session to learn how you can get value from easy to use and privacy-centric data collaboration today!
Unlock Data Collaboration in Four Steps
- Start with Your Data Gather your first-party data (like emails or purchase history) and store it securely in Adobe’s Customer Data Platform (CDP).
- Set Up Publisher Partnerships Choose publishers (like NBCU or Roku) and complete any required legal agreements for data sharing.
- Discover and Activate Audiences Use the CDP to find audience overlaps, build lookalike groups, and securely send these to publishers for targeted campaigns.
- Measure and Optimize Track results using both online and offline data, then adjust your strategy based on what works best for your goals.
Recap Your Path to Smarter Targeting
Getting started with Adobe’s CDP and data cleanrooms can transform how you reach and understand your audience.
- Build strong publisher relationships early to avoid delays.
- Use the platform’s tools to discover, activate, and measure audiences.
- Protect privacy by keeping data secure and using cleanrooms.
- Test and optimize with real campaign data for better results.
With these steps, you can confidently use your data to drive more effective and measurable marketing.
At a glance
Product: Experience Platform,Real-Time Customer Data Platform,Real-Time Customer Data Platform Collaboration
Series: The Skill Exchange
Role: User