Session 4: Promote a Special Offer

What is the Foundational MUG?
The Foundational Marketo User Group is designed for marketers who are new to Marketo Engage and want a welcoming place to build confidence, grow their skills, and learn alongside peers on a similar journey. Through a series of hands-on sessions, we focus on the fundamentals that help members get value from Marketo faster, solve real world challenges, and prepare for Adobe Marketo Engage Professional certification. Most importantly, it’s a community where practitioners can ask questions, share experiences, and support one another as they grow their expertise.

Featured speakers:
Sant Singh Rathaur - Marketing Technology Manager at Navitas
Victoria Jabbar-Bey - Senior Manager, Marketing Operations at Okta

Session 4:
This session will focus on how to Promote a Special Offer in Marketo Engage. We’ll discuss the importance of:

  • Personalization
  • Segmentation
  • How to implement dynamic content
  • How to create different ‘offers’ for different audiences
  • Measuring the offer impact on engagement with a focus on conversion metrics

At a glance

Product: Marketo Engage

Series: Foundations of Marketo Engage

Role: Admin,User