Unlock Operational Efficiency with a best-in-class Operational Model

As companies transform to become experience businesses, making greater data to deliver truly customer-centric experiences, they also need to rethink the way the work and organize. The session will explore how to develop a best in class operational model for the Adobe MarTech Stack, what best practices do we observe, and how to orchestrate change management and ensure a successfully rollout of the op. model across the digital organization.