Opening keynote at The Skill Exchange 2026
Welcome to the Opening Keynote at The Skill Exchange 2026. This session sets the stage for an exciting event filled with opportunities to share, learn, and connect with peers and industry leaders.
Overview
In this keynote, Anub Sehgal, the lead of AI product marketing at Adobe, will introduce the transformative shifts in customer experience driven by AI. He will discuss the challenges enterprises face in adopting AI, Adobe’s vision for overcoming these barriers, and the innovative systems enabling businesses to thrive in this new era.
What you will learn
- Market Shifts in AI: Understand the forces reshaping customer interactions with brands, including the rise of AI agents as decision-makers.
- Barriers to Adoption: Explore the common challenges preventing organizations from fully leveraging AI capabilities.
- Adobe’s Vision: Learn about Adobe CX Enterprise, a system designed for orchestrating customer experiences and enabling AI-powered workflows.
- Practical Applications: Discover how Adobe’s agentic systems like CX Enterprise Coworker are transforming business operations through automation and intelligence.
- Measuring Success: Gain insights on shifting from output-based metrics to outcome-focused evaluations of AI’s impact on business performance.
Target audience
This keynote is ideal for marketers, product managers, business leaders, and tech enthusiasts eager to understand and harness the power of AI in creating superior customer experiences.
Agenda
- Introduction: Welcome and overview of the session.
- Market Trends: Key statistics and insights on AI adoption and its impact.
- Challenges: Analysis of barriers to AI implementation in enterprises.
- Solutions: Overview of Adobe’s systems, including CX Enterprise and its functionalities.
- Interactive Q&A: Addressing audience questions and sharing practical examples.
- Closing Remarks: Key takeaways and next steps for participants.
Join us to kick off The Skill Exchange 2026 with insights that will inspire and empower you to drive innovation in your organization.
At a glance
Series: The Skill Exchange
Role: User