One Platform, One Customer
Data engineers own Adobe Experience Platform. Marketing Operations owns Real Time CDP. Journey teams own Journey Optimizer. Analytics owns Customer Journey Analytics. The result is the same customer, seen four different ways, never fully understood by any of them. This session tells a different story.
Join us behind the scenes with Adobe Experience Platform Champions Gowtami Mohanty, and Ashwin Chadaga from Vanguard who will explore what it actually looks like when these products function as a single, coordinated system rather than a collection of point solutions. We will follow one customer signal from the moment it enters the platform, through identity resolution and profile unification in Adobe Experience Platform, into audience qualification and activation in Real Time CDP, across a personalized journey triggered in Journey Optimizer, and back into Customer Journey Analytics for measurement and optimization.
A real implementation, a real use case, and the honest lessons that came from building it.
Key takeaways
- Understand how data flows across all four products and where the critical handoffs live
- Identify the architectural decisions that make or break the connected system model
- Ask the right questions to assess whether your current implementation is truly integrated or siloed by design
- Apply Vanguard’s approach to breaking down team ownership barriers that prevent full stack activation
At a glance
Product: Experience Platform
Series: The Skill Exchange
Role: User