Expert Insights: Non-Traditional Workfront Workflows with Kiersten Kollins
Welcome to another Expert Insights episode! I’m Cynthia Boon, your “On-Demand” Workfront CSM. Ever wonder how other customers use Workfront? Looking for unique ways to solve your organizational challenges and support your processes?
We were lucky enough to have Kiersten Kollins, Senior Marketing Ops Technologist at DSW, join our Retail Industry Circle event in May, where she shared their non-traditional Workfront workflows to manage their team’s work.
You’ll be amazed at all the fantastic ideas she shares, including:
- Bypassing the traditional request queue and issue approach, and leverage project templates to quickly spin up work.
- Creating custom reporting to track the “peaks and valleys” of their campaigns for capacity planning.
- Customizing their terminology to ensure that the system reflects the culture of the organization.
- Initiating Creative Brief reviews to match the needs of their users and projects.
- BONUS! She also shares an example of one of her favorite Fusion use cases!
Resources
During the event, Kiersten mentioned two resources that we’ve attached to the Experience League Community Post.
- Example Report - Task Reporting After Business Hours
- DSW Feedback Routing Guardrails This is a fantastic example of how to teach your users how to provide updates in Workfront!
About the speaker
Kiersten plays a pivotal role in developing and optimizing processes and workflows for the DSW Marketing team. She is passionate about enhancing the efficiency and effectiveness of tools for end users and is always on the lookout for innovative solutions through native Workfront functionality and Fusion automations. Her primary objective is to position end users for success while simultaneously catering to the needs of the business.
With more than a decade of experience working in marketing creative and operations teams, Kiersten has held various positions as a Graphic Designer, Traffic Specialist and currently as a Marketing Ops Technologist. These diverse roles have significantly shaped her approach to developing solutions that support the needs of all end users.
Have something to share?
Do you have a great story to share, either during an event or in an Expert Insights video? Please reach out to our team at CSatScale@adobe.com.
At a glance
Product: Workfront
Series: Workfront Workshops
Role: Admin,Developer,Leader,User