Foundations of Marketo Engage: Announce a new product or feature
In this session, you’ll take what you’ve learned so far and apply it to a real use case: launching a product announcement. This builds on Core Concepts I by introducing more practical ways to use automation, targeting, and testing in your programs.
Speakers
- Mel Lab-Kimball - Marketing Project Manager @ arrivia
- Allison McIntyre - Digital Marketing Consultant
Session Overview
Product announcements in Marketo
- One-time sends vs. repeatable campaign setups
Campaign program setup
- Channels, statuses, and keeping programs organized
Targeting with Smart Lists
- Using filters vs. manual lists and avoiding over-targeting
Intro to A/B testing
- What to test as a beginner (and what to skip for now)
Success metrics
- Opens vs. clicks and how to think about performance
Target Audience
New Adobe Marketo Engage users who are comfortable building a basic email and ready to start targeting, testing, and structuring more intentional campaigns.
At a glance
Product: Marketo Engage
Series: Foundations of Marketo Engage
Role: User