Beyond the Technology: McKesson & The Power of Strategic Partnership
Welcome back to Expert Insights! In this episode, we’re taking a closer look at what happens when a customer relationship evolves beyond technology and support into a true strategic partnership.
I’m joined by Chris Perez, Senior Director of Digital Marketing at McKesson Corporation, and Danielle Johnston, Customer Success Manager at Adobe, for a fantastic conversation about collaboration, trust, and getting the most value from your Adobe partnerships.
Over the years, McKesson’s relationship with Adobe has evolved from a focus on campaign execution to a more strategic approach to optimizing workflows, embracing automation, and exploring AI. Chris and Danielle share how their teams work together to challenge existing processes, navigate difficult conversations, and uncover new opportunities for efficiency and innovation.
There are so many great insights in this conversation, but here are a few of my favorite takeaways:
- Think partnership, not just support. Discover how proactive conversations, shared accountability, and transparency can transform the customer experience.
- Keep asking, “Is this still the best way?” Learn why continuously evaluating your processes is essential to driving efficiency and maximizing your technology investments.
- Turn automation into measurable business value. Hear how McKesson is saving hundreds of hours annually with Adobe Workfront Fusion and reducing a process that once took up to an hour to less than three minutes using Marketo’s MCP capabilities.
- Start with the business problem, not the AI. Explore how identifying real-world challenges helps teams prioritize meaningful AI and automation opportunities.
- Don’t shy away from tough conversations. See why honest feedback, trust, and open communication are essential to building a successful long-term partnership.
- Make the most of your Adobe team. Get practical advice for engaging with your Customer Success Manager and technical experts to plan ahead, explore new capabilities, and continually drive value.
Whether you’re looking to optimize your existing Adobe solutions, explore what’s possible with AI, or simply strengthen your relationship with your Adobe team, this conversation is full of practical advice and inspiration.
Enjoy the episode!
At a glance
Series: Workfront Workshops
Role: Admin,Developer,Leader,User