Scaling Marketing Operations - McKesson’s Automation Journey with Workfront & Fusion

Join Chris Perez, Sr. Director of Digital Marketing, and Amanda Letbetter, Director of Operations, Marketing Services at McKesson Corporate Affairs, where they share how they tackled the challenge of scaling work distribution and project management across a high-volume, multi-brand environment.

Starting from a highly manual process, where project managers were juggling dashboards, Outlook calendars, and spreadsheets to assign work, they launched a Workfront Fusion automation scenario that now handles intake routing, project scoring, resource assignment, and template selection automatically. The result? So much time saved, allowing their teams to reclaim time to focus on higher-value strategic and collaborative work.

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