Marketo Migration to the Adobe Admin Console - Post-Migration

Now that you’ve migrated Marketo to the Adobe Admin Console, what’s next? Join Adobe’s Customer Experience & Identity Team for a post-migration webinar designed to help you navigate your new environment with confidence.

Our expert Technical Support Engineers will walk you through key functionalities, best practices, and common troubleshooting tips to ensure you’re making the most of your new setup.

What You’ll Gain,

  • A guided tour of essential Admin Console features for Marketo users
  • Best practices for managing users, permissions, and settings
  • Answers to common post-migration questions from Adobe experts

Throughout the session, our experts will be available to address your questions and provide real-world solutions to help you optimize your Admin Console experience. We’ll wrap up with a live Q&A, ensuring you leave with actionable insights and a deeper understanding of your new platform.

Don’t miss this opportunity to enhance your workflow and get the most out of your Marketo migration!

Key takeaways

  • Admin Console Purpose Centralized management for Marketo users, admins, and identities, aligned with other Adobe products.

  • Roles in Admin Console

    • System Admin Full access
    • Product Admin Manages specific products
    • Profile Admin Manages specific profiles
    • Support Admin Submits support tickets
  • Identity Types

    • Adobe ID Personal account
    • Enterprise ID Company-managed without SSL
    • Federated ID Single sign-on (SSL)
  • Single Sign-On (SSL) Requires directory setup, domain addition, and metadata file upload.

  • User Management Add/remove users and admins via the Admin Console; convert Adobe ID to Federated ID using CSV files.

  • Support Process Submit cases via Experience League Directory; “Support Admin” role required.

  • Common Issues

    • Login problems due to ad blockers, mismatched identity types, or SSL errors.
    • Forgotten passwords or network password issues.
  • Certificate Renewals SSL certificates need renewal every three years via the Admin Console.

  • User Groups Organize users for specific tools; can be managed locally or synchronized with Active Directory.

  • Post-Migration Considerations Ensure consistent identity types across products; use directory trust for unified user experience.

  • Large User Base Management Break user conversion into batches of 500 for efficiency.

At a glance

Product: Marketo Engage

Series: Experience Cloud Tech Sessions

Role: Admin,Developer,Leader,User