Is your Marketo Engage instance ready for AI?

AI capabilities in Marketo Engage are advancing quickly, but most instances aren’t ready to support them. Messy data, inconsistent naming, duplicated programs, and ungoverned templates don’t just create operational friction, they limit the effectiveness of AI powered workflows, from content generation to predictive person scoring and workflow automation.

In this session, you’ll learn a practical framework to assess your instance’s AI readiness across the areas that matter most: field hygiene, naming conventions, token strategy, scalable program structure, and governance decisions.

Before adding new AI capabilities, ensure your foundation is built to support reliable and safe AI outputs. Walk away with a clear, prioritized action plan, and learn how to use AI itself to accelerate cleanup and drive faster adoption.

Key Takeaways:

Audit your Marketo Engage instance’s AI readiness with a practical framework
Fix the highest-impact areas to unlock Marketo Engage AI-driven workflows
Use AI to accelerate instance cleanup and build the operational and data foundation for what’s next