Unlocking Hidden Gems in Adobe Analysis Workspace
You don’t need a complex implementation to get meaningful insights from Adobe Analytics. This session highlights out of the box dimensions and metrics that already exist in most Workspace implementations but are easy to overlook, like Hit Depth, Visit Depth, Visit Number, Customer Loyalty, and Days Since/Before dimensions. Through real use cases, see how to spot unusual purchase behavior, find patterns in suspicious traffic, tell hit level and visit level engagement apart, and use Adobe’s built in bot filtering fields to clean up reporting, no extra tagging or setup required. Perfect for beginners or anyone looking to get more value from data you’re already collecting.
Key Takeaways
- Use Hit Depth, Visit Depth, and Visit Number to investigate specific customers and spot unusual behavior or bot traffic
- Apply Customer Loyalty and Days Since/Before dimensions to understand repeat purchase behavior and timing
- Combine Adobe’s built-in bot filtering fields with other dimensions to filter noise out of reporting, no extra setup required
At a glance
Product: Analytics
Series: The Skill Exchange
Role: User