Foundations of AJO - From Canvas to Customer Experience
This beginner-level session is designed to introduce you to the foundational elements of Adobe Journey Optimizer (AJO). You’ll learn how to navigate the Journey Canvas, combine events, orchestrations, and actions, and see a practical demonstration of building a loyalty journey.
What you will learn
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Introduction to Journey Canvas: Understand the interface and the building blocks of journeys, including events, orchestrations, and actions.
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Event and Orchestration Basics: Learn how to use unitary events and orchestrations to guide customer journeys effectively.
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Action Integration: Explore how to incorporate emails, push notifications, and other actions to engage customers.
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Practical Demo: Watch a live demonstration of creating a loyalty journey, including audience setup, communication design, and follow-up strategies.
Target Audience
This session is ideal for:
- Beginners new to Adobe Journey Optimizer.
- Marketing professionals looking to enhance their customer journey strategies.
- Administrators and leaders aiming to understand AJO’s capabilities.
Agenda
- Overview of Adobe Journey Optimizer: Key features and benefits.
- Journey Canvas Tour: Navigation and key components.
- Building a Journey: Step-by-step demonstration of creating a loyalty journey.
- Q&A Session: Addressing participant queries live.
Join us to discover how Adobe Journey Optimizer can transform your customer engagement strategies through tailored and efficient journey building.
At a glance
Series: Adobe Customer Success Webinars
Role: Admin,Leader,User