Experience Makers Spotlight
Join this session and address two challenges: architecting an intelligent activation layer, then acting on it in real time.
The first spotlight explores practical implementation patterns for building a more scalable and intelligent activation architecture using Adobe Experience Platform alongside the enterprise data warehouse. Learn how composable and federated approaches can help organizations separate analytical processing from activation-ready data while still enabling real-time personalization across channels.
In the second spotlight, you will learn how to automate a personalized re-engagement journey using Journey Optimizer. It will also cover how to utilize external availability APIs and configure unitary event triggers to detect friction as it happens.
Key Takeaways
- Determine which data belongs in profile, which data should remain external, and how to design a flexible activation layer that balances speed, scalability, and governance.
- Deliver HIPAA-compliant personalization for email campaigns, including deep links for patients to schedule appointments.
At a glance
Product: Experience Platform
Series: The Skill Exchange
Role: User