Get the most from your behavioral event data in Real-Time CDP and Journey Optimizer

Learn how you can create aggregates of event data with computed attributes to improve your segmentation, personalization, and journeys!

Behavioral data is a key ingredient to delivering personalized customer experiences, but it can be difficult to fully harness. Today, you may be relying on separate systems, technologists, and data engineers to create meaningful aggregates of behavioral data to deliver great experiences.

In this Experience League Live Session, product experts will show you how “computed attributes” in Real-Time CDP and Journey Optimizer can help you use a simple UI to create behavioral aggregates as profile attributes that can be used for enhanced segmentation and personalization.

Continue the discussion regarding this topic on the show’s Experience League Community Post.