Adobe Real Time CDP Collaboration New Feature Spotlight: Audience Expansion and Paid to Owned Enrichment
Watch this session for an introduction to two new beta features in Real-Time CDP Collaboration and explore how they can support prospecting and profile enrichment.
The session includes an overview, use cases, a demo, and guidance on getting set up.
You’ll learn about:
- Audience Expansion: Find new prospects who are similar to your most valuable customers.
- Paid to Owned Enrichment: Enrich Real-Time CDP profiles with paid media signals from The Trade Desk’s ad logs.
- The features’ use cases and how to get started.
Ask questions about this show’s content on the Experience League Community post. Our experts are actively monitoring this episode’s discussion thread.
At a glance
Product: Real-Time Customer Data Platform
Series: Experience League LIVE