The Next Era of Experimentation: How Agentic AI is Fueling Smarter Testing and Growth
In this Experience League Live session, we unveil Adobe Journey Optimizer Experimentation Accelerator — a new AI-first application built to transform how experimentation, product and growth teams test, learn, and optimize campaigns and customer journeys.
Powered by the Adobe Experience Platform Experimentation Agent, this new application automates experimentation analysis while reducing manual effort, so teams can:
- Discover what works and why with clear, AI-powered insights
- Identify high-impact opportunities ranked by predicted lift and conversion
- Accelerate optimization using AI and adaptive experiments on active tests
- Centralize learnings to align teams and scale experimentation impact and ROI
Whether you’re a growth marketer, product manager, or optimization strategist, see how generative and agentic AI is fueling experimentation with smarter, faster decision-making, driving measurable growth.
Adobe Journey Optimizer Experimentation Accelerator seamlessly integrates with Adobe Target and Journey Optimizer.
Join us for the Adobe Journey Optimizer Community Ask Me Anything! on Wednesday, November 12th from 8am - 9am PT. We’ll be joined by Adobe Journey Optimizer experts: Cole Connelly (@coleconnelly) - Sr Product Manager, Huong Vu (@HuongVu) - Product Marketing Manager, Namita Krishnan (@Namita_Krishnan) - Product Manager, Brent Kostak (@bkostak) - Sr Product Marketing Manager, David Arbour (@user03474) - Sr Research Scientist, Justin Grover (@justin_grover) - Principal Product Manager, Sandra Hausmann (@SHausmann) - Sr Technical Marketing Engineer and Daniel Wright (@dwright) - Sr Technical Marketing Engineer.
We’ll be answering your questions during this live chat.
Additional resources
At a glance
Product: Journey Optimizer,Target
Series: Experience League LIVE