How to leverage Target MCP and other major new releases in Adobe Target
In this Experience League LIVE episode, our experts walk you through the latest Adobe Target innovations as we step into a new agentic era. We introduce the new Target MCP, including what it is, how to access it, and how it works to analyze program insights and build and edit activities with an agent. We also share demos of additional new features and enhancements designed to help you scale optimization.
You’ll learn how to:
- Set-up the Target MCP with your agent of choice
- Use the Target MCP with CX Enterprise Coworker to rapidly analyze your activities, offers, audiences and performance
- Understand the next steps and the future vision for agentic optimization with Adobe Target
- Learn to use new additional releases for broadening your use cases in Adobe Target including Bayesian testing, feature flag testing and CDN Experimentation
- See new designs and features that surface the ROI you are driving within your program based on your key business goals
Visit the product documentation for more informaton on Adobe Target MCP server.
Have questions? Ask them in the community forum — our experts are actively monitoring this episode’s discussion thread.
At a glance
Product: Target
Series: Experience League LIVE