Winning Executive Sponsorship for Adobe Experience Platform (AEP) Projects
Learn how to unlock the potential of passion projects and learn how to navigate the path from concept to execution, aligning personal interests with organizational objectives and securing the necessary support to bring your vision to life.
Discussion Points
- Identify & gain executive sponsorship.
- Project communication framework for gaining executive sponsorship.
- Understand the value of aligning the concept (vision) to business value.
Key takeaways
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Core Features of AEP and Real Time-CDP These platforms offer real-time actionable profiles, data integration and unification, customer segmentation, personalization, predictive analytics, and strong data governance. These features can help organizations reduce costs, increase efficiency, and drive revenue growth.
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Proof of Concept (POC) Development Creating a POC involves gathering data, leveraging sandbox environments, and testing ideas in a controlled setting. This helps refine hypotheses and demonstrate the potential impact of features to stakeholders.
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Executive Sponsorship Securing executive sponsorship is critical for project success. Aligning the project with organizational goals, such as cost reduction or revenue growth, and presenting a refined pitch can help gain leadership support.
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Change Management Implementing new ideas requires a structured change management process to maximize adoption and minimize disruption. This includes clear communication, building coalitions, and scaling ideas effectively.
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Use Case Playbooks and Success Stories Leveraging repositories of use cases and success stories can help refine ideas, provide business justification, and support pitches to executives. These resources are valuable for both licensed and unlicensed users of the platform.
At a glance
Product: Experience Platform
Series: Adobe Customer Success Webinars
Role: Developer