Foundations of Marketo Engage - Session 6: Encourage people to download an asset
This is the series finale, where everything you’ve built comes together. You’ll learn how to launch a gated content flow: a form, a landing page, and an automated email that delivers the asset the moment someone signs up. Christiane Rodes and Thaís Macedo will walk through when to gate content and when to leave it open, how to keep forms short and effective, and how to write landing page messaging that matches your offer. You’ll also see how to read form fills and conversion rates so you know what’s working.
What you’ll learn
- When to gate content and when to ungate it
- Form basics, including fields and a conceptual look at progressive profiling
- Landing page layout essentials and messaging that stays aligned
- How form fill, email, and asset delivery connect in one automation flow
- How to measure content performance with form fills and conversion rates
Meet your speakers
- Christiane Rodes | Principal Marketo Engage Architect & Strategist, Kaiser Permanente
- Thaís Macedo | Senior Manager Technology Manager, Mindbody
Who this is session for?
This session is for new Marketo Engage users who are ready to put a full campaign together, especially anyone responsible for lead generation or content marketing who wants a clear, beginner-friendly way to offer a brochure, guide, or other asset on their website. If you’ve been following the series, this is where forms, landing pages, and emails connect into one flow.
At a glance
Series: Foundations of Marketo Engage
Role: Admin,User