Adobe Commerce GEO strategy – LLM optimization across D2C experiences
Join Adobe Commerce Champion Guillermo (Memo) Raya for an educational session on how GEO strategy for Adobe Commerce is being explored through LLM optimization across Direct to Consumer (D2C) experiences.
Drawing on real implementations with one of the world’s most recognized consumer brands, spanning D2C operations across multiple markets, Memo demonstrates how structured, intent-driven content within Adobe Commerce can influence discoverability in AI-driven environments, and how content strategy directly impacts GEO performance.
What you’ll learn
- Understand GEO fundamentals: learn how structured, intent-driven content influences AI-driven discoverability
- Activate out-of-the-box capabilities: use Adobe Commerce’s native features to implement GEO principles without heavy customization
- Align content with commerce outcomes: connect content decisions directly to GEO performance improvements
- Build a practical GEO framework: give business stakeholders a clear path to activate GEO strategy and measure content impact
Whether you’re just getting started considering GEO or hoping to optimize your e-commerce experiences with AI-native capabilities, this session will give you a practical framework to activate GEO principles, translating into real world business impact.
At a glance
Product: General
Series: Learn From Your Peers
Role: Admin,Developer,Leader,User