Enabling diverse business models with Commerce & Composability
In May’s instalment of the APAC Commerce Webinar Series, we will welcome Sharon Selvaraj, Solution Architect Adobe Customer Solutions, to share how you can enable diverse business models with Adobe Commerce & composable architecture.
Conducting ”business as usual” is no longer an option. Companies that effectively react to this new reality are reaping the benefits. There is a shift towards a more interconnected and customer-centric approach to business, where customer experience, collaboration and partnerships play a central role in delivering value to end consumers.
Companies are leveraging Adobe commerce to deploy multiple business models in the same platform to cater to customers’ buying preferences. Building a scalable composable architecture offered by the platform allows for greater flexibility and adaptability to changing market conditions and customer needs.
Key Takeaways from the Meeting
Focus Areas
- Enabling diverse business models in Adobe Commerce, with a spotlight on B2B commerce
- Simplifying integrations and customizations for seamless future version upgrades
Statistics and Trends
- B2B commerce is experiencing an 11% annual growth rate
- Anticipated increase in B2B sales interactions in digital channels by 2025
Demo Highlights
- Illustration of different personas interacting in the B2B to B2C journey
- Emphasis on personalized experiences and efficient order management
Adobe Commerce Capabilities
- Omnichannel support
- Personalized experiences
- Integration with third-party systems through API mesh and App Builder
Technological Aspects Discussed
- Importance of composable commerce services
- Utilization of API mesh for orchestration
- Use of Adobe Events for customization and platform extension
Benefits of App Builder
- Scalable customizations
- Integrations
- Subscription management within Adobe Commerce
At a glance
Product: Commerce
Role: Admin,Developer,User