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Company Hierarchy Feature Released in the B2B 1.5 update at the end of October, it allows merchants to nest child companies within a parent company for finer control over customer interactions.

Website Performance Metrics Besides sales, companies should focus on conversion rate, average session duration, and bounce rate to evaluate website performance.

Adobe Commerce Product Focus Efforts are concentrated on enhancing platform flexibility, B2B capabilities, and reducing total cost of ownership through tools like App Builder.

Live Search Best Practices Emphasize tracking zero search results, setting up specific search term rules, and ensuring product attributes are searchable.

Data Export Adobe Commerce allows exporting various data types, including product catalogs, customer information, and reports, to spreadsheets.

Pros and Cons for Medium to Large Organizations The platform’s extensibility is both a strength and a potential challenge, offering flexibility but requiring careful management to avoid over-engineering.

B2B Personalization Techniques Utilize shared catalogs, personalized pricing, and tailored payment methods to enhance the customer experience.

Upcoming 2.4.8 Release Teased enhancements to core functionalities and product types, with more details expected at Adobe Summit.