Energizing Adobe Commerce with Adobe Experience Manager Assets and GenAI
Discover how Ankush Malhotra, Sr. Computer Scientist at Adobe, and Pablo Moreno, Sr. Software Engineer at Adobe, integrate Adobe Experience Manager Assets and GenAI with Adobe Express to enhance Adobe Commerce stores. Leverage on-brand approved image references, improve media content quality, and elevate e-commerce performance with this powerful combination.
Community Discussion
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Key takeaways
- Purpose of Integration The integration aims to ensure brand consistency by using only approved assets, manage assets efficiently, enforce access restrictions, and handle large files for web optimization.
- Demo Overview A demo was provided showing how to upload, customize, and synchronize images between IAM assets and Adobe Commerce.
- Configuration Configuration options include selecting the IAM repository, setting SKU values, and using the asset selector image client ID.
- Asset Management The integration allows for remote hosting of images, which are served by IAM assets rather than Adobe Commerce.
- Customization Adobe Express can be used to edit images, including AI functionalities for modifications.
- Metadata and Synchronization Metadata fields like SKU and image roles are used to associate images with products, and updates are synchronized within 1-2 minutes.
- Event-Driven Architecture The integration uses Adobe IO events and an event-driven architecture to synchronize assets between IAM assets and Adobe Commerce.
- Compatibility The integration is compatible with PBB checkout, Control Pins, and B2B widgets, leveraging GraphQL APIs.
- Customization Options Developers can customize the asset matching rules using AI Builder applications.
- Setup Requirements Requires a running media license, support ticket for dynamic media with open API, and merging the public repository asset commerce code base.
- Future Roadmap Upcoming features include support for additional media types, personalization at scale, and metadata cross-pollination between Adobe Commerce and IAM assets.
- VIP Program Interested parties can join the VIP program for early access and support during the development and testing phases.
At a glance
Product: Commerce,Experience Manager,Experience Manager Assets
Series: Adobe Developers Live
Role: Developer