Powering Campaigns with Marketo Personalization
Discover how to elevate your marketing impact with a foundational overview of Marketo Engage’s personalization capabilities. In this session, we’ll explore why personalization matters and how it can drive stronger engagement and conversion across your campaigns.
Speakers
- Beth Corby, Manager of Technology Operations, Shift Paradigm
- Hannah Wilson, Senior Marketing Manager, Shift Paradigm
Overview
This session covered a high-level look at personalization in Marketo, including quick wins you can implement right away. It dove into key tools that bring personalization to life,
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Segments Learn what Marketo Segments are, how to use them to tailor content by audience, and tips for getting the most out of them. We’ll walk through a quick demo to show how easy it is to create one.
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Dynamic Content See how to adapt emails and landing pages in real time based on user attributes or behaviors. We’ll cover use cases, pro tips, and a live demo.
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Tokens Understand the power of tokens to personalize at scale—from first names to custom fields—and how to use them effectively in your emails.
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Snippets Explore how reusable content blocks can streamline your workflow while keeping messaging consistent and personalized.
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A/B Testing Learn what to test, why it matters, and how to set up tests in Marketo to optimize your personalization strategy.
At a glance
Product: Marketo Engage
Series: Foundations of Marketo Engage
Role: User