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| Breadcrumbs                                                                                                                                                                                                         |
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| [Events](/en/events)[Real-Time Customer Data Platform](</en/events#f-el_product=Real-Time Customer Data Platform>)[Customer Data Management Voices](</en/events#f-el_event_series=Customer Data Management Voices>) |
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| Embed                                                      |
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| <https://video.tv.adobe.com/v/336939/?quality=12&learn=on> |
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# Building better experiences with customer profiles

+-------------------------------------------------+
| Video Transcript                                |
+-------------------------------------------------+
| <https://video.tv.adobe.com/vc/336939/eng.json> |
+-------------------------------------------------+

---

Providing an excellent customer experience requires us to know about our customers. Merging everything that we know about a customer into a real-time customer profile allows us to give them an experience that will keep them coming back for more.

+---------------------------+
| Social Share              |
+---------------------------+
| facebook,twitter,linkedin |
+---------------------------+

+-------------------------+
| Section Metadata        |
+---------+---------------+
| style   | event primary |
+---------+---------------+

---

+-------------------------------------------+
| At A Glance                               |
+-------------------------------------------+
| ### At a glance                           |
+-------------------------------------------+
| Product: Real-Time Customer Data Platform |
|                                           |
| Series: Customer Data Management Voices   |
|                                           |
| Role: User,Developer,Admin,Leader         |
+-------------------------------------------+

+---------------------------+
| Section Metadata          |
+---------+-----------------+
| style   | event secondary |
+---------+-----------------+

---

+----------------------+
| Section Metadata     |
+---------+------------+
| style   | event rail |
+---------+------------+

+----------------------------------------------------------------------------------+
| Metadata                                                                         |
+-------------------------+--------------------------------------------------------+
| title                   | Building better experiences with customer profiles     |
+-------------------------+--------------------------------------------------------+
| description             | Providing an excellent customer experience requires    |
|                         | merging everything we know about a customer into a     |
|                         | real-time customer profile.                            |
+-------------------------+--------------------------------------------------------+
| product                 | Real-Time Customer Data Platform                       |
+-------------------------+--------------------------------------------------------+
| feature                 | Profiles                                               |
+-------------------------+--------------------------------------------------------+
| topic                   | Personalization, Artificial Intelligence               |
+-------------------------+--------------------------------------------------------+
| role                    | User,Developer,Admin,Leader                            |
+-------------------------+--------------------------------------------------------+
| level                   | Beginner, Intermediate, Experienced                    |
+-------------------------+--------------------------------------------------------+
| thumbnail               | 336939.jpg                                             |
+-------------------------+--------------------------------------------------------+
| last-substantial-update | 2021-09-17                                             |
+-------------------------+--------------------------------------------------------+
| event-date              | 2021-09-17                                             |
+-------------------------+--------------------------------------------------------+
| jira                    | KT-8866                                                |
+-------------------------+--------------------------------------------------------+
| type                    | Event                                                  |
+-------------------------+--------------------------------------------------------+
| exl-id                  | 5adf4fd4-2302-4bd0-86eb-d20b8a3f5a7c                   |
+-------------------------+--------------------------------------------------------+
| duration                | 2788                                                   |
+-------------------------+--------------------------------------------------------+
| series                  | Customer Data Management Voices                        |
+-------------------------+--------------------------------------------------------+
| user-guide-breadcrumb   | Customer Data Management Voices                        |
+-------------------------+--------------------------------------------------------+
| user-guide-description  | The customer data management destination for the       |
|                         | technical and marketing practice leader and specialist |
+-------------------------+--------------------------------------------------------+
| coveo-content-type      | Event                                                  |
+-------------------------+--------------------------------------------------------+
| html-lang               | en                                                     |
+-------------------------+--------------------------------------------------------+