Adobe Commerce B2B Excellence: Maximizing ROI and Driving Personalized B2B Buying Journeys
B2B buyers expect the speed and convenience of B2C experiences, yet operate within far more complex realities: customer specific pricing, shared catalogs, negotiated quotes, buyer roles, requisition lists, and multi step approval processes. Too often, organizations default to heavy custom development, increasing technical debt and slowing time to value.
This session will demonstrate how to deliver powerful self-service B2B experiences using Adobe Commerce capabilities, without over-customizing. We will provide a practical framework to directly map complex enterprise requirements to out of the box functionality. Grounded in real world experience, we’ll showcase how MANN+HUMMEL, a global filtration solutions leader, leverages Adobe Commerce B2B features across their webshops, with a focused look at measurable business impact.
Key Takeaways
- Which B2B requirements can be addressed immediately with native Adobe Commerce features
- How to reduce support overhead and manual processes through self-service workflows
- A practical approach to phased B2B adoption, prioritizing OOTB capabilities before custom development
Attendees will gain practical, implementation-level insights into how these features are configured and used in production so that they can apply them to their own B2B storefronts to accelerate adoption, enable self-service buying, and maintain a clean, scalable commerce foundation, with insights from peers who are already doing it successfully.
At a glance
Product: Commerce
Series: The Skill Exchange
Role: User