Applying AI in Marketo: Practical Strategies and Implementation

Join Lucas Goncalves Machado, AJ Navarro and Darshil Shah for a focused session on leveraging AI in Marketo. In this session, you will:

Understand how to integrate AI at every stage of the lead lifecycle—from acquisition and scoring to nurturing and conversion

Explore the latest AI capabilities now available in Marketo and how they can enhance your campaigns

Follow step-by-step guidance for implementing AI-driven workflows in your own instance

Designed for marketing operations professionals who value clear, practical advice, you’ll leave with concrete strategies to put into practice immediately.