AI search and discovery forum: best practices from customers
Join WK Kellogg and Adobe.com for an engaging virtual roundtable on Generative Engine Optimization (GEO). This emerging practice is focused on improving brand visibility across AI-powered search and answer engines. During this event, learn from real-world perspectives, hear lessons learned, and explore strategies for adapting content, SEO, and digital marketing approaches to generative AI experiences.
What you will learn
- Insights into GEO and its role in AI-powered search
- How organizations are measuring the impact of GEO
- Lessons learned from using Adobe LLM Optimizer
- Approaches to adapting digital marketing strategies for AI
Target audience
This session is designed for:
- Administrators
- Developers
- Leaders
- Users
Whether you are a beginner, intermediate, or experienced professional, this forum is tailored to provide valuable insights for all levels.
Agenda
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Welcome and introductions
- Meet the panelists and overview of the session
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Customer panel discussion
- Featuring representatives from WK Kellogg and Adobe.com
- Topics include GEO strategies, content adaptation, and early experiences with Adobe LLM Optimizer
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Interactive Q&A session
- Opportunity to ask questions and share experiences
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Event series updates
- Discover upcoming events and resources
Additional resources
Looking for more resources and updates from this event series? Check out the Experience League Community post. For the latest sessions, visit the Experience League Events page.
At a glance
Product: Brand Visibility
Series: Experience Manager Workshops
Role: Admin,Developer,Leader,User