From Prompt to Published: How AI Is Changing AEM Content Operations

AI in the Adobe ecosystem is quickly moving beyond isolated features and becoming part of everyday content operations. In this session, Wilson Faure, Director of Digital Marketing Platforms at Cox Communications and a 3x AEM Adobe Champion, will share a practical perspective on how AI can reduce friction across the AEM content lifecycle while improving speed, governance, and author experience.

This business practitioner session will demonstrate how AI can reduce author friction, accelerate content delivery, improve governance, and extend AEM from a CMS into an AI assisted content operations platform.

Through real world examples and demonstrations, attendees will explore how Adobe AI Assistant, emerging MCP based workflows, and AI powered automation can help streamline content creation, onboarding, metadata management, and publishing readiness.

The session will also highlight a customer built innovation that converts Figma UX designs into AEM components in seconds, connecting Adobe’s latest Summit AI announcements with a practical customer proof point for AEM authors, admins, and platform leaders.