From Vision to Value: AEP Use Case Planning
The session is designed to provide insights on use case planning and activation, specifically focusing on value mapping, strategy alignment, and maximizing business value through Key Performance Indicators (KPIs).
Learn to deliver impactful customer experiences by defining a strategy with clear objectives and success factors that,
- align to business outcomes and KPIs
- inform a roadmap to attainable value realization
- effectively leverage Adobe solution capabilities.
Key Takeaways
- Establishing the organization’s vision, strategy, and objectives as the foundation for use case planning.
- Defining the intended and optimal customer experience, including requirements, goals, and impact.
- Tracking the right Key Performance Indicators (KPIs) to maximize business value.
- Building a roadmap for attainable and scalable value realization through alignment with strategy and objectives.
At a glance
Product: Experience Platform
Series: Adobe Customer Success Webinars
Role: Admin,Developer,Leader,User