Understanding Your Data Journey: From AEP to CJA

Ever pulled a report in Customer Journey Analytics and thought, “Why don’t these numbers match my source data?” You’re not alone, and the answer usually isn’t obvious.

In this session, we’ll follow the full data journey from Adobe Experience Platform ingestion into Customer Journey Analytics Connections, and finally into Data Views. Along the way, we’ll highlight the most common points where data gets filtered, reshaped, or lost, and how to systematically troubleshoot each stage.

You’ll leave with a practical framework for validating your data pipeline, identifying discrepancies, and restoring trust in your reporting.