Opening Keynote
Join Haresh Kumar, Head of Strategy and Product for Adobe Experience Manager (AEM), as he shares how AI is transforming content creation, management, and optimization. In this session, you’ll discover how AEM is evolving to help teams deliver personalization at scale and drive ROI with AI-powered workflows.
Key Takeaways
- How AI agents and Experience Hub streamline content generation and workflows.
- The role of AI-driven activation to deliver the right content across every channel and device.
- How AI search improves asset discovery, reuse, and content velocity.
- New optimization tools like Sites Optimizer and Content Advisor for better engagement and conversion.
- How to scale one-to-one personalization securely and effectively.
Unlocking the Future of Content Experiences
Discover how Adobe Experience Manager is revolutionizing content creation and delivery with AI-powered innovations,
- Agentic Workflows Practitioners can now interact with AEM through prompts, streamlining page and asset creation.
- Personalization at Scale AI enables true one-to-one engagement, delivering the right content at the right time.
- Activation Everywhere Content is dynamically adapted for multiple channels, devices, and geographies.
- Optimization for Engagement Real-time recommendations and auto-deployment drive better conversions and user delight.
These advancements empower teams to be more creative and efficient, helping brands deliver impactful experiences and maximize ROI
At a glance
Product: Experience Manager
Series: The Skill Exchange
Role: User