Unlocking Federated Audience Composition in AEP: From Data Silos to Unified Audiences

Discover how leading organizations are breaking down data silos and unlocking real-time customer engagement with Federated Audience Composition (FAC) in Adobe Experience Platform. In this session, experts walk through how to seamlessly connect your data warehouse and Real-Time CDP to build and activate high-value audiences—without duplicating data. Through a live demo, you’ll see how to model data, create audiences, and drive more personalized, in-the-moment experiences using a marketer-friendly interface. If you’re looking to scale personalization while maintaining data governance and efficiency, this session offers a practical, end-to-end look at how to make it happen.