Scaling Adobe AI Agents: Audience Agent & Data Insights Agent
See how the Audience Agent and Data Insights Agent can transform ad hoc AI use into repeatable, measurable workflows. This event demonstrates how teams can accelerate segmentation, audience management, campaign analysis, and performance diagnostics while establishing governance and measurement practices needed to scale successfully.
What you will learn
In this session, you will explore:
- The foundational concepts behind scaling AI agents in Adobe Experience Platform and Customer Journey Analytics.
- Detailed capabilities of Audience Agent and Data Insights Agent, including key use cases and practical applications.
- How these agents work together to detect issues, refine targeting, and measure impact.
- Strategies for transitioning from ad hoc AI prompting to structured, repeatable workflows.
Target audience
This event is designed for:
- Developers and Users working with Adobe Customer Journey Analytics and Adobe Experience Platform.
- Professionals at Beginner and Intermediate levels looking to enhance their understanding of scaling AI capabilities.
Agenda
Introduction
- Overview of Adobe AI agents and their significance.
Deep Dive into Audience Agent
- Core capabilities such as audience discovery, rapid segment creation, and duplicate cleanup.
- Practical examples of Audience Agent in action.
Deep Dive into Data Insights Agent
- How it simplifies campaign performance diagnosis and segment/channel comparison.
- Examples showcasing natural language querying and visualization generation.
Connected Workflow Demonstration
- How Audience Agent and Data Insights Agent collaborate to optimize campaigns.
- Real-world scenario walkthrough.
Scalability Framework
- Framework for identifying scalable AI use cases.
- Strategies for prioritizing and operationalizing AI workflows.
Closing Remarks and Q&A
- Summary of key takeaways.
- Open floor for audience questions.
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