Governance without gridlock: building a scalable operating model for marketing work in Adobe Workfront
As marketing teams grow across regions, brands, and agencies, managing work becomes increasingly complex. Adding more tools often fails to address the root issues. The real solution lies in implementing a robust operating model that clearly defines ownership, work intake processes, and capacity planning.
Join us in this session to explore how enterprise marketing teams leverage Adobe Workfront to create lightweight governance, standardize workflows, confidently manage team capacity, and provide real-time transparency across distributed organizations. You’ll leave with practical strategies to transform operational chaos into a scalable, efficient model that empowers your teams.
Key takeaways
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Choose the right operating model for your organization
Decide between centralized, federated, and hub-and-spoke models, and discover why the hub-and-spoke approach often works best for large, multi-brand, or multi-region teams. -
Design governance that enables, not hinders
Learn to establish decision rights, request intake, and approval routing in Workfront, enabling standards enforcement without slowing down teams. Understand the importance of a governance board cadence that sustains operational health. -
Standardize workflows for consistency
Use request queues, custom forms, templates, blueprints, and proofing workflows to ensure consistency in briefs, projects, and reviews across teams, reducing inefficiencies. -
Manage capacity effectively
Leverage resource planning tools like the Workload Balancer and Scenario Planner to make evidence-based capacity decisions, ensuring realistic commitments. -
Enhance operational transparency for leaders
Build dashboards, portfolio views, and align goals to provide executives with real-time insights into throughput, bottlenecks, and progress against priorities.