Tagged, Governed, Activated: The Metadata Backbone for Content at Scale
Your content is growing faster than your ability to find it, govern it, or make it work harder for you. If your team is spending more time hunting for assets than creating with them, the problem usually isn’t your platform — it’s the metadata and taxonomy underneath it.
In this session, you’ll get a clear, practical view of how metadata and taxonomy determine whether your content scales or just piles up — across AEM Assets, Content Hub, and everywhere that content gets activated downstream. You’ll leave with:
- A way to pinpoint where your own metadata and taxonomy maturity is falling short — and what it’s quietly costing you in findability, reuse, and automation
- A clear picture of why taxonomy quality is the gatekeeper for whether AI-driven search and personalization actually deliver — not a nice-to-have layered on top
- A straight answer to the question of who should own governance in your organization, and why the usual defaults (“IT owns it,” “marketing owns it”) tend to break down
- A set of diagnostic questions you can bring back and run against your own environment
Key Discussion Points
- The Governance–Velocity Tradeoff — loose taxonomy breaks automation and AI reuse; over-governed taxonomy kills content velocity. Most orgs default to one extreme. How to find the actual balance point.
- One Taxonomy, Many Markets — managing shared vocabularies across AEM Assets and Content Hub when brand, localization, and regional teams all want their own version of “truth.” This is where most enterprise taxonomy efforts quietly die.
- Metadata as the Precondition for Intelligent Discovery — connecting taxonomy quality directly to whether GenAI search/personalization downstream actually works or just looks like a demo.
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