Scaling Adobe Agents: Journey Agent
Explore how the Journey Agent combines natural-language workflows with human oversight to accelerate journey creation, analysis, and optimization. Gain practical insights into governance, permissions, recommendation transparency, consent, and review before activation.
What you will learn
- How Journey Agent streamlines journey creation with natural-language prompts.
- The importance of governance and human oversight in AI workflows.
- Practical strategies for optimizing customer journeys.
- Insights into Adobe’s AI architecture supporting Journey Agent.
Target audience
This event is designed for:
- Administrators
- Leaders
- Users
Suitable for individuals at all experience levels, from beginner to experienced.
Agenda
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Introduction to Journey Agent
- Overview of AI-driven workflows.
- The role of human oversight in journey optimization.
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Adobe’s AI Architecture
- Data foundation: AEP and RT-CDP.
- Coordination layer: Agent Orchestrator.
- Specialized agents overview.
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Deep Dive into Journey Agent
- Journey creation, analysis, and optimization.
- Practical use cases and examples.
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Adoption and Readiness
- Technical prerequisites.
- Organizational readiness.
- Strategic planning for implementation.
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Governance and Permissions
- Ensuring compliance and brand standards.
- Transparency in AI decision-making.
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Next Steps and Q&A
- Phased adoption approach.
- Immediate actions for organizations.
Join this session to explore how Adobe’s Journey Agent can transform your customer experience strategies through advanced AI capabilities.
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