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Jumpstart your integration: getting started with campaign REST APIs

Last update: October 16, 2026

CREATED FOR:

  • Beginner
  • Intermediate
  • Admin
  • Developer
  • User

Campaign REST APIs offer a streamlined way to create valuable customer interactions by bridging moments of engagement with marketing or service actions. This session is part of the Ultimate Success series and is designed to help you understand and utilize these APIs effectively.

Key takeaways

  • Learn how to translate a use case into a small, testable integration story.
  • Understand where APIs create value and where they might not be the right tool.
  • Gain insights into crafting request shapes, setting guardrails, and establishing paths to production.

Overview

Adobe Campaign REST APIs are not just tools; they are a gateway to creating immediate and personalized customer interactions. These APIs allow you to:

  • Trigger specific actions based on customer moments, such as sending confirmation emails or updating user preferences.
  • Enable seamless integration with other applications, including Adobe and external systems.
  • Support low-latency, event-driven use cases, such as abandoned cart notifications, welcome emails, and transactional confirmations.

Agenda

  1. Business Overview:

    • Strategic concepts of REST APIs.
    • Identifying customer moments for API utilization.

  2. Technical Insights:

    • Configuring and authenticating API endpoints.
    • Setting up IMS authentication and developer console projects.
    • Understanding endpoint selection and payload customization.

  3. Demo:

    • Configuring event types and templates in Adobe Campaign.
    • Utilizing Postman for SOAP and REST API calls.
    • Practical examples of API calls and their outcomes.

Who Should Attend

This session is ideal for:

  • Admins looking to optimize system integrations and workflows.
  • Developers seeking to implement or troubleshoot Campaign REST APIs.
  • Users interested in understanding the capabilities of Adobe Campaign REST APIs for enhancing digital marketing strategies.

Additional Resources

Take advantage of Adobe’s Ultimate Success accelerators for further assistance:

  • Use Case Mapping to Solution Capability: Evaluate the suitability of your use case for specific capabilities.
  • Solution Troubleshooting: Overcome implementation challenges with expert guidance.
  • Optimization Review: Enhance the performance of your existing API implementations.

For further information or questions, please reach out to the Ultimate Success team. We’re here to help you succeed with Adobe Campaign REST APIs.

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