From strategy to execution: getting more from Workfront Planning
Learn how Workfront Planning addresses fragmented visibility, disconnected strategy and execution, and manual reporting overhead in marketing planning.
Key takeaways
- Identify the Workfront Planning use cases to prioritize first.
- Learn how to get started with Planning.
- Understand how Planning connects to the broader content supply chain and AI capabilities.
What you will learn
In this session, we delve into the challenges of marketing planning and demonstrate the transformative capabilities of Workfront Planning. You will explore how to overcome fragmented tools, visibility gaps, and inefficiencies to build a marketing strategy that seamlessly connects to execution.
Target audience
This session is designed for:
- Marketing leaders looking to streamline operations.
- New and intermediate users of Adobe Workfront seeking to enhance their planning capabilities.
Agenda
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Understanding marketing planning challenges
- The impact of disconnected tools and siloed teams.
- Visibility gaps and their effects on marketing operations.
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Introducing Workfront Planning
- Features and benefits.
- Connecting strategy to execution and AI capabilities.
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High-value use cases
- Metadata governance for shared taxonomies.
- Centralized planning to replace fragmented tools.
- Unified planning and execution for seamless workflows.
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Getting started
- Practical onboarding steps.
- Leveraging templates and best practices.
Join us to gain actionable insights into leveraging Workfront Planning to transform your marketing operations, ensuring your strategies align with execution for impactful results.