Elevating Cross-Channel Insights with Adobe Customer Journey Analytics Stitching
This webinar will demystify identity stitching in Adobe Customer Journey Analytics (CJA) and show how it unlocks true person-level, cross-channel analysis. We’ll walk through how stitching connects authenticated and unauthenticated events to a common person ID, improving coverage across web, app, call center, and offline data sources. Attendees will learn the differences between field-based and graph-based stitching, when to use each, and what’s required from their data and identity strategy. By the end, participants will understand how to validate stitched datasets in CJA and translate them into more accurate reporting, attribution, and audience building.
The webinar will cover:
- How stitching enables person-level, cross-channel analysis - Attendees will learn how CJA stitching helps unify events around a common person identity so teams can analyze journeys across devices and channels instead of staying limited to cookie-, device-, or channel-level views.
- The difference between field-based and graph-based stitching - The session will clarify when field-based stitching is the right fit versus when graph-based stitching is more appropriate, especially for organizations with multiple identifiers across datasets and more complex identity environments.
- The business value of stitching for reporting, attribution, and activation - Attendees will see how stronger identity resolution improves attribution across touchpoints, supports more complete journey analysis, and helps uncover audiences for downstream action.
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