Change Management Deep Dive, Adobe Journey Optimizer (AJO)

Join us for an interactive Change Management working session focused on accelerating AJO adoption in your organization. Instead of a slide-heavy overview, this session will walk you through a simple stakeholder mapping exercise and a practical self-assessment to uncover the real behavioral and organizational gaps that are slowing down AJO usage. You’ll then translate these insights into concrete next steps you can take to drive change within your own teams.

This session requires little to no pre-work. You can optionally watch the Change Management Strategies recording from the VRA series, supports teams at any maturity level, and ensures every attendee leaves with a tangible, one-page change plan directly aligned to their AJO use cases.

This session focused on,