Content operations: from answers to outcomes with AEM AI Assistant and Adobe CX Enterprise Coworker
Content teams are under increasing pressure to produce more content for more channels, regions, and audiences, all while maintaining consistency and quality with the same resources. This session explores how Adobe AEM AI Assistant and Adobe CX Enterprise Coworker can help teams transition from simply answering questions to achieving meaningful outcomes.
Overview
Discover how AEM AI Assistant accelerates content creation by providing product knowledge, guidance, and troubleshooting directly within AEM. Understand how Adobe CX Enterprise Coworker extends these capabilities by enabling governed content refresh, optimization, and coordinated author workflows.
Through practical use cases and best practices, this session equips you with actionable insights on what to adopt now, how to prepare for the future, and where your team fits on the content operations maturity curve.
Key Highlights
What AEM AI Assistant Does for Authors Today
- Accelerates access to product knowledge and troubleshooting guidance.
- Simplifies onboarding and issue resolution through guided, in-context support.
- Reduces time spent searching for answers or creating support tickets.
The Shift from Answers to Outcomes
- Transition from task-oriented workflows (“help me with this task”) to outcome-driven processes (“own this outcome”).
- Explore agentic workflows that expand team capabilities while maintaining governance and quality.
Practical Scenarios with Adobe CX Enterprise Coworker
- Governed Content Refresh: Efficiently update outdated promotional content across regions while maintaining brand consistency.
- Content Quality and Optimization: Evaluate and optimize content for compliance with brand guidelines and tone of voice.
- Coordinated Author Workflows: Streamline content review and approval processes across teams using integrated tools like Workfront.
What You Will Learn
- How to leverage AEM AI Assistant for immediate productivity gains.
- The role of Adobe CX Enterprise Coworker in advancing content operations maturity.
- Practical steps to implement governed content workflows and achieve operational efficiency.
Who Should Attend
- Developers: Learn how to integrate these tools into your existing workflows.
- Users: Discover practical applications for improving daily tasks.
- Beginner to Intermediate Levels: Gain foundational knowledge and actionable insights to elevate your content operations.
Agenda
-
Introduction to Content Operations in the AI Era
- Why content operations matter more than ever.
- Understanding the dual audience of content: people and AI.
-
AEM AI Assistant: Transforming Author Productivity
- Key functionalities and immediate benefits.
-
Adobe CX Enterprise Coworker: Real-World Applications
- Governed content refresh.
- Content quality and optimization.
- Coordinated author workflows.
-
Adoption and Readiness
- Steps to get started with AEM AI Assistant and Coworker.
- Measuring success and scaling operations.
Join us to explore how these tools can empower your team to meet the growing demands of modern content operations while achieving exceptional outcomes.