From Adobe Analytics to Customer Journey Analytics: Your Migration Roadmap
Prepare for a confident migration from Adobe Analytics to Customer Journey Analytics (CJA) by learning the critical steps to ensure success. This event provides a comprehensive roadmap to guide you through the transition, covering everything from foundational knowledge to advanced migration readiness.
What you will learn
- Understanding CJA: Learn what Customer Journey Analytics is, how it works, and how it differs from Adobe Analytics.
- Identity and Stitching: Dive into identity strategy and the concept of stitching, ensuring a unified view of customer data.
- Migration Readiness: Discover the necessary preparation steps, including variable alignment, identity strategy, and schema setup.
- Avoiding Pitfalls: Learn about common migration challenges and how to overcome them.
- Best Practices: Gain insights into data validation, backfill processes, and governance for a smooth transition.
- Practical Roadmap: Walk away with a clear, actionable plan for your migration journey.
Target Audience
This event is designed for:
- Admins: Responsible for overseeing the technical aspects of the migration.
- Leaders: Focused on strategic decision-making and resource allocation.
- Users: End-users who will work with CJA post-migration.
Agenda
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Introduction to CJA: An overview of Customer Journey Analytics and its capabilities.
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Identity Strategy and Stitching:
- Understanding identity fields and their significance.
- Exploring stitching methods: field-based and graph-based.
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Migration Readiness:
- Preparing your data and aligning variables.
- Transitioning from session-based analytics to CJA’s report-time processing.
- Setting up schemas and data views.
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Avoiding Common Pitfalls:
- Addressing weak identity strategies.
- Troubleshooting variable misalignment and data discrepancies.
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Executing the Migration:
- Step-by-step guidance for using tools and validating data.
- Handling historical data backfill.
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Q&A Session: Addressing your specific questions and concerns.
Join us to gain the knowledge and confidence you need to transition successfully to Customer Journey Analytics. By the end of this event, you’ll be equipped with the tools, insights, and best practices to begin planning your migration.