DocumentationExperience Data Model (XDM) Guide

Advertising Details schema field group

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Advertising Details is a standard schema field group for the XDM ExperienceEvent class. The field group provides a single advertising object to a schema, which captures information related to advertising impressions, clickthroughs, and attribution.

Field group structure

Property
Data type
Description
adAssetReference
Object
Captures asset information about the ad. See the subsection below for more information on this object’s structure.
adAssetViewDetails
Object
Captures view details for the ad playback. See the subsection below for more information on this object’s structure.
adViewability
Object
Captures the number of impressions that are seen by end-users such as player volume, library version, window status, and ad viewport dimensions. See the subsection below for more information on this object’s structure.
clicks
Measure
The number of click actions on the advertisement.
completes
Measure
The number of times a timed media asset was watched to completion. This does not necessarily mean the end-user watched the whole video as they may have skipped ahead.
conversions
Measure
The number of times a pre-defined action (or actions) triggered an event for performance evaluation.
federated
Measure
Indicates if an experience event was created through data federation such as data sharing between customers.
firstQuartiles
Measure
The number of times a digital video ad that has played through 25% of its duration at normal speed.
impressions
Measure
The number of ad impressions sent to an end-user with the potential of being viewed.
midpoints
Measure
The number of times a digital video ad that has played through 50% of its duration at normal speed.
starts
Measure
The number of times a digital video ad has started playing.
thirdQuartiles
Measure
The number of times a digital video ad that has played through 75% of its duration at normal speed.
timePlayed
Measure
The amount of time spent by an end-user on a specific timed media asset.
downloadedPlayback
Boolean
When set to true, indicates that the hit is generated due to playing a downloaded ad session.

adAssetReference adAssetReference

The adAssetReference object captures asset information about the ad.

adAssetReference structure

Property
Data type
Description
_dc.title
String
The friendly and human-readable name of the ad asset.
_xmpDM.duration
Integer
The length or duration of the asset in seconds.
_id
String
A unique identifier of the ad asset, following the Ad-ID standard.
advertiser
String
The company or brand whose product is featured in the ad.
campaign
String
The ID of the ad campaign.
creativeID
String
The ID of the ad creative.
creativeURL
String
The URL of the ad creative.
placementID
String
The placement ID of the ad.
siteID
String
The ID of the ad site.

adAssetViewDetails adAssetViewDetails

The adAssetViewDetails object captures view details for the ad playback.

adAssetViewDetails structure

Property
Data type
Description
adBreak
Ad break
Describes how a timed ad is inserted into timed media.
index
Integer
The index of the ad inside the parent ad break. For example, the first ad has index 0 and the second ad has index 1.
playerName
String
The name of the player responsible for rendering the ad.

adViewability adViewability

The adViewability object captures the number of impressions that are seen by end-users such as player volume, library version, window status, and ad viewport dimensions.

adViewability structure

Property
Data type
Description
implementationDetails
Implementation details
The name and version of the library instrumented to measure viewability metrics.
measuredAdNotVisible
Measure
Indicates the ad is not visible as measured by a viewability library at impression time.
measuredMuted
Measure
Indicates the ad is muted as measured by a viewability library at impression time.
unmeasurableIframe
Measure
Indicates the ad is displayed in an inactive window as measured by a viewability library at impression time.
unmeasurableOther
Measure
Indicates the viewability library is not able to properly execute measurements due to the ad being displayed inside an iframe.
viewabilityEligibleImpressions
Measure
Impression(s) of an advertisement to an end-user with viewablility library instrumented.
viewabilityCompletes
Measure
Completion(s) of an advertisement to an end-user deemed viewable at completion time by a viewability library.
viewableFirstQuartiles
Measure
First quartile(s) of an advertisement to an end-user deemed viewable at first quartile of play by a viewability library.
viewableImpressions
Measure
Impressions of an advertisement to an end-user deemed viewable after two seconds of play by a viewability library.
viewableMidpoints
Measure
Midpoint(s) of an advertisement to an end-user deemed viewable at the midpoint of play by a viewability library.
viewableThirdQuartiles
Measure
Third quartile(s) of an advertisement to an end-user deemed viewable at third quartile of play by a viewability library.
activeWindow
Boolean
Indicates whether the ad was shown on the active window of the user’s device.
adHeight
Integer
The number of vertical pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails.
adUnitDepth
Integer
Publishers may embed ad units inside containers (iFrames) in order limit the ad’s access solely to the code of the page. This value describes how many containers the ad unit is displayed inside of.
adWidth
Integer
The number of horizontal pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails.
measurementEligible
Boolean
Whether or not the ad was eligible to viewability measurement. An ad is eligible if the unit has a supported creative format and tag type.
percentViewable
Integer
The percent of pixels in the ad deemed viewable at measurement time.
playerVolume
Integer
The player volume percentage as measured at runtime, where 0 is muted and 100 is maximum volume.
viewable
Boolean
Indicates whether the ad was viewable at runtime. Display ads are considered viewable when at least 50% of the ad is visible for at least one second. Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least two consecutive seconds.
viewportHeight
Integer
The vertical size (in pixels) of the window the experience was displayed inside measured at runtime. For a web view event, this value indicates the browser viewport height.
viewportWidth
Integer
The horizontal size (in pixels) of the window the experience was displayed inside measured at runtime. For a web view event, this value indicates the browser viewport width.

For more details on the field group, refer to the public XDM repository.

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