DocumentationExperience Data Model (XDM) Guide

XDM Business Campaign Member Details schema field group

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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XDM Business Campaign Member Details is a standard schema field group for the XDM Business Campaign Members class, which captures detailed information about a business campaign.

The structure of the XDM Business Campaign Member Details field group as it appears in the UI

Property
Data type
Description
acquiredByCampaignKey
B2B Source
The composite ID of the campaign that acquired this campaign member.
acquiredByCampaignID
String
A string identifier for the campaign that acquired this campaign member.
firstRespondedDate
DateTime
An ISO 8601 timestamp of when the person first responded to the campaign.
hasReachedSuccess
Boolean
Indicates whether this campaign member has resulted in a successful conversion.
hasResponded
Boolean
Indicates whether this campaign member has responded to the campaign.
isDeleted
Boolean
Indicates whether this campaign member has been deleted in Marketo Engage.

When using the Marketo source connector, any records that are deleted in Marketo are automatically reflected in Real-Time Customer Profile. However, records relating to these profiles may still persist in the Data Lake. By setting isDeleted to true, you can use the field to filter out which records have been deleted from your sources when querying the Data Lake.
isExhausted
Boolean
Indicates whether this campaign member has exhausted all campaign interactions.
lastStatus
String
The last status for the campaign member.
memberStatus
String
The current status for the campaign member.
memberStatusReason
String
The reason behind the current status for the campaign member.
membershipDate
DateTime
The reason behind the current status for the campaign member.
nurtureCadence
String
The time cadence for campaign-related information to be presented to the campaign member.
nurtureTrackName
String
The name of the nurture program that this campaign member is subject to.
reachedSuccessDate
DateTime
An ISO 8601 timestamp for when a successful conversion was made for the campaign member.
webinarConfirmationUrl
String
The webinar confirmation URL for the campaign member.
webinarRegistrationID
String
The webinar registration ID for the campaign member.

For more details on the field group, refer to the public XDM repository:

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