DocumentationExperience Data Model (XDM) Guide

Point of interest interaction data type

Last update: Tue Sep 16 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Point of interest interaction is a standard XDM data type that describes the wireless device that communicates identity information to mobile applications as mobile devices come within range.

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Property
Data type
Description
poiDetail
Point of interest details
Describes the details of the POI that caused the event.
poiEntries
Object

Describes the number of times a person has entered the POI. Contains two properties:

  • id: A unique identifier for the measure.
  • value: The quantifiable value of the measure.
poiExits
Object

Describes the number of times a person has exited the POI. Contains two properties:

  • id: A unique identifier for the measure.
  • value: The quantifiable value of the measure.

For more details on the data type, refer to the public XDM repository:

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